In the beginning God created the heavens and the earth. Later he kicked Adam and Eve out of the Garden of Eden and decreed that from that date forward, people would have to work very, very hard, just to survive.
From then until recently, if you chose Law as your profession, you did not have to read much further into the Bible to understand what was expected of you.
If you are not in that part of the legal business which involves representing Banks on lending matters, you may not know that Banks love trust deposits. They pay a ridiculously low amount of interest on them, and while the firm’s mixed trust account (the “General Trust Account”) requires some managing, it does not take much effort to service the individual interest-bearing investment accounts for specific clients (the “Individual Accounts”). It is good business to have.
On the other hand, law firms like bank lending work. Less now than back in the days when it was more profitable, but still.
Early in my career, one of my clients was the owner of a chain of retail bakeries. One day I attended at one of the stores with the President of the corporation, whose name was Stewart. When we were ready to leave the store, Stewart remembered that he was out of bread, selected a loaf, and paid the employee behind the counter for it.
Since I moved to the country after spending most of my life in the big city, I fashion myself as something of a country type. I drive a pick-up truck and I listen to country music. So, it should come as no surprise that I am drawing inspiration for this story from Johnny Cash who proudly proclaimed that “I Walk the Line.”
I have written before about how lawyers are usually fairly good at dealing with their clients in a truthful manner in the course of providing legal services, but not quite as accomplished when it comes to their marketing. Let’s look at this in the context of the most basic element of law firm marketing – how law firms identify their lawyers to the public.
Eleanor practiced family law. She was pretty smart, and she knew all of the technical stuff cold. What Eleanor was not that good at was the part about dealing with clients. Especially vulnerable clients. Such as people going through a separation or a divorce.
Patricia was a good lawyer. She knew her law. She worked hard. She produced billings. She brought in clients.
We all have character flaws. Even me. However, Patricia had more than most of us. She was uber competitive. She liked to win. She hated to lose. Patricia and others saw these attributes as positives. If she had been able to keep them under control, they might indeed have been assets. She was not, so they were not.