Since I moved to the country after spending most of my life in the big city, I fashion myself as something of a country type. I drive a pick-up truck and I listen to country music. So, it should come as no surprise that I am drawing inspiration for this story from Johnny Cash who proudly proclaimed that “I Walk the Line.”
I have written before about how lawyers are usually fairly good at dealing with their clients in a truthful manner in the course of providing legal services, but not quite as accomplished when it comes to their marketing. Let’s look at this in the context of the most basic element of law firm marketing – how law firms identify their lawyers to the public.
Eleanor practiced family law. She was pretty smart, and she knew all of the technical stuff cold. What Eleanor was not that good at was the part about dealing with clients. Especially vulnerable clients. Such as people going through a separation or a divorce.
Patricia was a good lawyer. She knew her law. She worked hard. She produced billings. She brought in clients.
We all have character flaws. Even me. However, Patricia had more than most of us. She was uber competitive. She liked to win. She hated to lose. Patricia and others saw these attributes as positives. If she had been able to keep them under control, they might indeed have been assets. She was not, so they were not.