Categories
Client Development

If You’re So Smart, Why Ain’t You Rich?

My father used to ask, “If you’re so smart, why ain’t you rich?” 

There are probably a million things that are wrong with that question, but his basic point is worth considering. He was asking why it is that some people believe that they know better concerning just about everything, but they do not generate any results from their supposed brilliance.

Categories
Client Development

Playing the Long Game

Entrepreneurs should always aim to play the long game. Instant gratification cannot build a legacy. —  Andrena Sawyer, business consultant

Matt is a rather humble business owner. He recently told me that, “the thing about bringing more intelligent people into the room is that it is so easy for me.”

Matt is also a very successful business owner. He gets it. His goal is not to prove to the world how smart he is. It is to build a business that provides a great service and makes customers happy.

Categories
Client Development

Business Development Is Easy-Peasy

One of the most shocking things that young lawyers in private practice learn is that they are required to sell themselves. After all, if they wanted to be salespeople, they probably would not have gone to law school in the first place.

Categories
Client Development

I Did it My Way

Some lawyers are killing it marketing their practice through social media. Some are not. When it comes to marketing, there are different strokes for different folks. This is important for young lawyers to know, because they sometimes look at what the partners are doing to generate business and cannot see themselves doing those things. They do not understand that there is more than one way to win a client.

Categories
Client Development

The Power of Doubt

Back when I was practicing law, I used to say that my greatest skill was doing lunch. I did an awful lot of lunch with some pretty good business development results. I have previously written about how I used my lunch meetings to develop personal relationships. You can read about that here: Eating Your Way to A Great Client Base

During my lunch meetings with potential clients, I often used the power of doubt to sell my legal services.

Categories
Client Development

Selling The Extended Team

Back when I was practicing law, I was responsible for bringing in business to feed myself and a nest full of hungry associates and law clerks. In my early days I was not able to do that using LinkedIn, because someone had forgotten to invent social media. By the time that LinkedIn was in full swing, I had already fallen into a pattern of relying on networking to develop business. It worked well for me, and I really enjoyed having my partners treat me to lunch four or five times a week.

Categories
Legal Fees

Playing The Price is Wrong

“The bitterness of poor quality remains long after the sweetness of low price is forgotten” is a quote frequently attributed to Benjamin Franklin. Quite true, but it is more complicated than that when we are dealing with things, such as legal services, that the consumer often does not understand.

Categories
Client Development

Trust Me, You Want to be the Trusted Advisor

There was this one time that an accountant called me to let me know that our mutual client had called him for advice about firing one of his employees. The accountant suggested that the client give me a call, seeing that what the client needed was legal advice.

My first reaction was to wonder what type of an idiot client calls his accountant when he needs advice about employment law.

Categories
Client Development

Competing With the Big Guys

Over 20 years ago, the flavour of the month in the legal press was that medium sized firms were doomed. The big firms were coming after our clients and we were going to lose them all. We had to merge with bigger firms or die. And yet, medium sized firms continue to flourish.

Categories
Legal Ethics

Truth In Advertising Part Two

I have written before about how lawyers are usually fairly good at dealing with their clients in a truthful manner in the course of providing legal services, but not quite as accomplished when it comes to their marketing. Let’s look at this in the context of the most basic element of law firm marketing – how law firms identify their lawyers to the public.