Firm Culture

The Zero You Deserve is Finally Here

The title of this post is taken from an advertisement for Dr. Pepper’s zero sugar soft drink and is a nifty introduction to the topic of entitlement.

One of my minor pet peeves is advertisements that tell me that I “deserve” things. How do people trying to sell me stuff know what I deserve?  On the other hand, one of my major pet peeves is people who actually believe that they deserve stuff – especially when they have not worked to earn it.